Email advertising is one of the most powerful tools that a website can utilize. In order to harness all of your email advertising’s power it is important to improve your click through rate as much as possible. The more people that are clicking through to your website the more people you will have ordering your product.
1. Be Clean & Concise
A long and garbled message with no breaks or paragraphs will result in a low click through rate. You must write your message in a way that looks clean and concise with an adequate number of paragraph breaks or lines so that your reader continues reading through your message. Organize your message in a way that your website link is inserted every few paragraphs. Writing a clean and organized message with a clear call to action you will increase your click rate dramatically over one that is garbled and verbose.
2. Put The Best Content At The Top
Many readers will only end up reading the first few sentences of your message. Make sure that you capture their attention with your best content at the very beginning. Spark their interest with catchy wording at the beginning of your message and entice them to keep reading.
3. Increase Your Offer’s Scarcity
A reader is more likely to respond and click on your link if they feel that your offer is one of a kind with a limited quantity available. You want to portray the emotion that they are missing out if they don’t click through to your website and take action.
4. Have A Clear Call To Action
The biggest error most marketers make when writing their email message is forgetting to include a clear and concise call to action. You must include specific instructions on what the reader needs to do next. It can be as simple as “click on this website now to read more” or can include further instructions like “send me an email to schedule your free consultation”.
5. Test Different Versions
Professionals will tell you that the most vital aspect of advertising is testing. You must try out different versions and test the versions against each other to find out which one performs the best. Many email advertising companies will provide you with a split testing feature to test two versions at the same time. Always strive to improve your messages by testing your message’s content, subject lines, or calls to action.
Leroy Ross/ Iowa Elite Marketing